Kirkaldy’s Testing Works

Identity & web design

Brief development

Moodboards

Brand identity

Brand guidelines

Logomark

Graphic elements

Web design

We were honoured to be asked to create the brand identity, logo and website for Kirkaldy’s Testing Works, a museum in the heart of London’s Bankside. The Testing Works is the place where one man’s belief in ‘Facts not Opinions’ underpinned engineering advances around the world.

For the brand identity we referenced the Victorian origin of Kirkaldy’s work, engineering drawings and original paint colours found within the Southwark Street building he constructed around his great invention, the Universal Testing Machine.

The ‘T’ of the logo is being stretched, nodding to the Universal Testing Machine stretches and tests metals that have constructed some of our greatest landmarks.

 
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Logo design, referencing technical writing on engineering drawings and the stretched T, like a piece of metal in Kirkaldy’s Universal Testing Machine.

A simple statement T on its own is the logo mark.

 
 
 
 
 
 
 
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Web design implementing the the brand guidelines we developed for Kirkaldy's Testing Works:

 

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