Kiyumi

Visual brand guidelines

Brief development

Moodboards

Brand identity

Brand guidelines

 

This was an unusual brief where we built visual brand guidelines for Amsterdam-based retreat experiences organisation Kiyumi around some beautiful existing elements including logo and illustrations.

Our brief was to tie the brand together bringing visual consistency with typography, unusual colour contrasts, detailed photography guidelines together with the existing logo and graphic elements.

 
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We designed mock-up posters to demonstrate how the brand guidelines come together, combining the existing logo and graphic elements with a new colour palette and typography.

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